The new strategy that Dodge marquee wants to use with the Dart vehicle of 2013 is the possible overstretching of what Dodge Dart really is to fit the desires and wants of all the customers. As the smart marketing people we can say that this strategy is losing from the very beginning, because an exclusive … Read more
Whenever you hear Dodge, you already think about exclusive cars, with high performance, fair fuel economy and also quite attractive price-performance ratio, you also think about erotic red color that is now seems to be traditional with new Dodge cars. Though we also notice exclusive and creative wheel hubcaps, as Dodge offers a great variety … Read more
As a customer focused car manufacturer, Dodge launched its Dodge MasterCard program. From the first sight it can be seen as another brand’s marketing tool, well in its initiative it really is. However, it was brought into public in order to provide the customers with even more benefits that Dodge can provide. Dodge MasterCard Photo … Read more