The last few years, commercials from Chrysler during the Super Bowl is one of the most talked about, but this was the first year when the automaker added element of charity in their marketing plans. Chrysler released two two-minute commercials during the Super Bowl this year, one for the Jeep called Whole Again, and one for the brand Dodge Ram – Farmer. As it was previously reported by the company itself, Jeep promised to pass up to $300,000 to the United Services Organization (USO). Let’s see what more details are known about all of this!
The brand, whose history is forever linked with the military, will donate $ 1 for each record in a tweet with the hashtag # joinOSR or for visiting Yahoo.com or site of the Jeep Operation SAFE Return to the United Services Organization.
With the Dodge Ram advertising there are a little higher aims planned, the company has promised to donate 1 million of dollars for Future Farmers of America. The plan was to donate 100,000 for every million views of the new Dodge Ram commercials through their company website. Head Ram brand Fred Diaz said that the goal was achieved in less than five days after the first airing of commercials. Promotional video of a miracle for Ram, the number of visitors to their website increased tenfold and is reported to the dealers, the number of visitors in the salons of the automaker has also increased. So let’s hope that the Dodge will get to the heights as before!