Recently announced news that the Chrysler Group LLC together with Ford Motor Co. are now testing the upper limits of the truck buyers’ appetite for great and efficient and also sport stylish pickups. They introduce some pickups that are loaded with new leather interior, some glamorous chrome and also heated-feature seats at a greatly costly price tags that can top even $50,000.
In reality it appears to work. It actually took the dealers just three days so that to snap up the full-year’s allotment of the Dodge’s new luxury-trim for Ram Laramie Limited pickup models. The limited top-level luxury accessories appear to work well for the pickup owners, therefore the idea is now in reality and is generating some real money for the manufacturer. The special interest in the luxury pickups segment market of the automotive industry can mean several things, though first of all it suggests the underlying strength in the U.S. auto manufactures and also the market as a whole, where great and powerful investors have been fairly reluctant to add an exposure out to concern that the higher-profit trucks from the perspective as a portion of the great vehicle sales will gradually deteriorate, as analysts said. But the light trucks have fairly lost around 1.6 percentage points of the U.S. total market share this year, in 2012. But the pickup pricing still remained stable and especially a great number of long-lasting trucks on the U.S. roads still continues to climb the ladder.